Brand and Marketing Lead

About Spendless 

Lead the brand behind one of Australia's most recognised footwear retailers.

At Spendless Shoes, we're passionate about creating legendary customer experiences. With over 220 stores across Australia and a growing digital presence, we're looking for an experienced Brand & Marketing Lead to shape the future of our brand and deliver marketing that connects with customers, drives sales and supports business growth.

Reporting to the Head of eCommerce & Marketing, you'll lead our Brand & Marketing function, overseeing integrated campaigns, creative, retail marketing, content and organic social media while inspiring a talented team to deliver exceptional outcomes.

About the role

As Brand & Marketing Lead, you'll be responsible for developing and delivering our annual marketing plan, ensuring every campaign and customer touchpoint reflects the Spendless brand and supports our commercial objectives.

Working closely with teams across eCommerce, Buying, Planning, Retail Operations, Customer Experience and external agency partners, you'll bring ideas to life through innovative campaigns, compelling creative and customer-first marketing initiatives.

Key Responsibilities

• Lead the development and execution of the annual Brand & Marketing Plan.
• Deliver integrated marketing campaigns, seasonal promotions and product launches.
• Protect and evolve the Spendless brand across all customer touchpoints.
• Oversee creative development, including design, photography, video and content production.
• Lead retail marketing initiatives, promotional communications and point-of-sale material.
• Develop and grow our organic social media presence and community engagement.
• Manage the marketing budget and agency partnerships to maximise return on investment.
• Analyse campaign performance and identify opportunities for continuous improvement.
• Lead, coach and develop a high-performing Brand & Marketing team.
• Collaborate across the business to support trading priorities and enhance the customer experience.

About You

You'll be a commercially minded marketing leader who combines creativity with strategic thinking and knows how to turn great ideas into measurable business results.

You'll bring: 

• Demonstrated experience in a Brand or Marketing leadership role within retail or another customer-focused industry.
• Proven success delivering integrated marketing campaigns across multiple channels.
• Experience leading creative teams and managing content, retail marketing and brand initiatives.
• Strong commercial acumen with experience managing budgets and external agencies.
• Excellent leadership, stakeholder management and communication skills.
• Outstanding project management and organisational capability.
• A collaborative approach and passion for building strong relationships across the business.

Qualifications:

• Tertiary qualification in Marketing, Business, Communications or a related discipline.
• Experience within fashion or footwear retail will be highly regarded.
• Experience with Magento, DotDigital or similar platforms is desirable.
• Knowledge of Microsoft Dynamics 365 or similar ERP systems is advantageous.

Why Join Spendless

At Spendless, we're proud of our culture and our values. We believe in supporting our people, celebrating success and creating an environment where everyone can thrive.

You'll have the opportunity to:

• Lead the evolution of a recognised Australian retail brand.
• Influence business strategy through innovative marketing.
• Work with passionate, collaborative teams.
• Develop and mentor an experienced marketing team.
• Make a genuine impact on our customers and our business.

If you're an experienced marketing leader ready to take ownership of an iconic retail brand, we'd love to hear from you.

Apply now and help shape the next chapter of the Spendless brand.